Ontario College of Art & Design

Course Calendar


Advertising Concept 3
0.50 Credit(s)
Prerequisite: ADVR 2K02 Advertising Concept 2 (minimum grade of 60%)
Corequisite: ADVR 3B03 Time-Based/Transmedia Narrative
This course further develops student skills by expanding their experience with new types of media – with an emphasis on traditional mass media. Students apply strategic strengths and expand their experience working with the promotion of products and services. An understanding of modern global advertising and the role and usage of Integrated Marketing Communication expands the student’s understanding of all print based media choices and introduces the student to the subject of transmedia narrative.
Students are expected to work effectively on their own and in team assignments. Emphasis continues to be placed on concept development and strategic accuracy.
Anti-requisite: ADVR 3K01 Advertising Concept 3 and ADVR 3A01 TV/Time-Based Media
Conditions: Requires a minimum grade of 60% to advance to ADVR 3K02 Advertising Concept 4.
Course was last updated June 8, 2010 - 8:06 PM