Ontario College of Art & Design

Course Calendar


Advertising Concept 2
0.75 Credit(s)
Prerequisite: ADVR 2K01 Advertising Concept 1 (minimum grade of 60%)
This course introduces students to the subject of branding and an understanding of what consumers will respond to. Case-study analysis will deepen their comprehension of how to reach a specific audience. Students will study and research brand positioning, strategy development, idea/image creation and the development of innovative and effective advertising solutions. Project assignments will address a variety of media, including newspaper, magazine, poster, broadcast, and the Internet. Issues of art director/client responsibility, ethics and legal requirements will be discussed. A high degree of responsibility is placed on students to inquire, create, execute and present their work. The course will be delivered using lectures, in-class discussions and one-on-one consultations and critiques. All studio-based assignments require research and presentations that include verbal, written and visual components. Project assignments of varying lengths and complexity address the issues and help students refine their communication skills.
Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 3.
Course was last updated May 27, 2009 - 3:19 PM