Ontario College of Art & Design

Course Calendar

COURSE DESCRIPTION

ADVR 2K01
Advertising Concept 1
0.75 Credit(s)
Studio
Prerequisite: 3.0 credits of first-year studio (including GDES 1B27 Graphic Communication with a minimum grade of 60%), 1.0 credit of first-year Liberal Studies (including the Writing course with a passing grade of 60%).
In this introductory course, students will begin to understand issues of communication in the context of contemporary advertising. Through case studies and assignments, students learn the importance of assessing, and responding to, consumer needs in the development of creative and effective advertising. Strong emphasis is placed on concept development and students are introduced to the importance of marketing communication. Typical assignments will include newspaper, outdoor, magazine and other media projects. The course will be delivered using lectures, in-class discussions and one-on-one consultations and critiques. All studio-based assignments require research and presentations that include verbal, written and visual components.
Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 2.
Course was last updated March 30, 2011 - 2:28 PM